The Postgraduate Diploma in Business and Marketing Strategy is designed to offer learners without prior marketing experience the knowledge and …
The Postgraduate Diploma in Business and Marketing Strategy is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field. For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.
The CIM (Chartered Institute of Marketing) Professional Diploma in Marketing or a similar professional diploma OR
An honours degree in a cognate discipline, normally at a minimum of lower second class honours. Holders of other awards, including those from non-UK universities, will be considered on the equivalence of their qualifications
A minimum of five years managerial work experience in a Marketing or Business Managerial role AND
Applicants for whom English is not the first language will be expected to demonstrate a certified level of proficiency of at least IELTS (International English Language Testing System) 6.5 or equivalent
TEACHING, LEARNING, ASSESSMENTS
The Postgraduate Diploma in Business and Marketing Strategy is designed for learners who have gained a considerable degree of subject knowledge and proficiency from undergraduate studies, experience within the workplace, or both. The approach to study is essentially one of self-direction, critical reflection and exposure to situations where individuals can evidence learning through presentation, seminar delivery, group work and interactive discussion groups. Participants are encouraged to apply knowledge and to show a critical awareness of current management situations and problems. Assessment strategies in the units have been designed to allow students to evidence practical skills of data management and manipulation, synthesis of ideas in an application, and to communicate outcomes to others in different marketing situations.
PROGRAMME DURATIONThe Diploma in Business and Marketing Strategy will run over for 6 months. However, it can also be studied at the learner's own pace, in which case, the course duration would be extended.
SUCCESSFUL COURSE COMPLETIONFor successful completion of this programme, students are required to complete the following 5 units (120 credit units) -
- Global Marketing - 30 credit points
- Marketing for SME, Charity and Public Sector - 30 credit units
- Marketing Management in Practice - 20 credit units
- Strategic Financial Management - 20 credit units
- Strategic Managment - 20 credit units
Learners completing the Postgraduate Diploma in Business and Marketing Strategy will be able to progress to complete an MA in Marketing and Innovation delivered by the London School of Marketing (Anglia Ruskin University) UK.